15 years of experience drafting bespoke trend reports
How do you organise your strategic watch?
15 years of experience
Lots of people can’t remember bar charts or figures and complicated business jargon.
No wonder the management speeches often leave them skeptical or confused!
Sometimes reality is too complex. Stories give it form.
– Jean-Luc Godard, film director
My Solution
Everyone always remembers a good story! While they may not recall every detail but they experience the story with all their senses, and their heart and soul. A good story will inspire them to action. It will be relatable when a decision is needed.
Don Norman, author of Things That Make Us Smart, summarises perfectly why storytelling works:
“Stories have the felicious capacity of capturing exactly those elements that formal decision methods leave out. Logic tries to generalize, to strip the decision making from the specific context, to remove it from subjective emotions. Stories capture the context, capture the emotions… Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context, and emotion”.
You too can communicate by incorporating storytelling elements into your internal communication.
I will help you build your own inspiring story to communicate strategic decisions to your teams and motivate them into action.
For more insight on the subject, browse our Brain Food section.
